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SocialKit Weekly — Issue #052
Tuesday, Aug 18 · 3 min read

The Reels Algorithm Change Nobody Is Talking About

Last week, Instagram quietly rolled out a significant change to how Reels are distributed. If you've noticed a sudden drop in reach, you're not alone. Here's what changed and exactly how to adapt...

Key takeaway

Reels under 7 seconds now get 3x more distribution. Focus on punchy, fast-cut content.

We tested this across 50 accounts and saw an average 240% increase in reach. The full breakdown, including posting times and hashtag strategies, is below...

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